Lactima is a company who keeps the traditions but it also develops successfully. An example for this affirmation is the newest product – the noncarbonated nonalcoholic drinks with fruit-juice of the trade brand Fruly. They have rich scent and taste and they are five different types - three of them are a mix of fruit flavors and the other two of them – pure fruit flavors: peach and apricot; orange, mango and tangerine; orange, apricot and passionfruit; orange; cherry. The technologists of the company continue to develop this series and in the future they will put on the market Fruly with new fruit flavors.
To respond to the increasingly growing necessities of the consumers, the company included in the portfolio, also the production of ice tea – Ice Tea Lactima Balkan – a modern and useful drink. In 2013 on the market it appeared the first two tastes of an ice tea – peach and lemon, on the base of the black tea. In 2015 the company pleased the consumers with two new tastes – green tea and a green tea with lemon and mint. The success of the new ice tea is guarantee because it refresh, chill, tone and possess an aromatic and unostentatious taste. The ice tea of Lactima is also useful because it is produced from a natural decoction of a green tea with a high content of antioxidants, and without sugar.
Lactima is a modern dairy company which is successfully developed by virtue of the tradition of which it is a continuer. The factory is founded in 1957. In 1995 it is privatized and prepared for a new beginning. The new start proved to be successful and now, 20 years later Lactima is a leader in the production of dairy products from high quality raw materials. The manufacturing base is equipped with a modern technics. The technologies are improving constantly.
Lactima is an originator on the bulgarian market because it is the first company in Bulgaria who introduce the industrial production of the traditional bulgarian ayran. That fact bring it to the leader position on the bulgarian market. It is not accidental that today the most popular product of the company is “Ayran Balkan”. It is made of yogurt, water and salt. It produces also an ayran without an added salt, especially for the children.
On the market the brand “Lactima Balkan” offers more: milk in a bottle, dairy products with fruit flavors and dairy desserts.